Dorthy Smith, like other women sociologists, talked about
the inequality of women in their time (which is still apparent today). This stretches to a variety of different
realms, but Smith was also able to come up with the concept of ideology where
she takes a “Marxist conception of ideology into Freudian categories of
consciousness.” This first concept of the Marx’s ideology comes into play from
the people in control or as Marx would say ‘The Bourgeoisie’. From these people that are in control is
where we get these ideas and concepts that a majority of the people think. Also
with this, you can see from Smith working off Marx’s ideas, without many women
with this high power men’s thoughts over shadow women’s in a majority of social
matters. The people in power have the
ability to give the public whatever information they choose, for instance you
can take a local news company and how they always report on crime. The top story always seems to be a plane
crash or murder and at the end of the hour broadcast you will see a heartwarming
story of an individual volunteering in your community. It is apparent how a communities and all the
way up to countries ideologies stem from the powerful.
Smith built off the Ideology concept into categories of
consciousness relative to Freud. She
sums it up as these ideas get beat into our head time and time again until it
becomes second nature. It will be so far
down into our consciousness that we don’t even know that we are doing it
anymore. An example in today’s society
is the marketing that people will see within their lifetimes. When shown pictures 5 year olds don’t know Abraham
Lincoln but know Ronald McDonald. Here: http://abcnews.go.com/Business/kids-mcdonalds-toyota-disney/story?id=10333145&page=2
is a small write up done by ABC news showing how kids identify Ronald McDonald
so well. We see that these people in power choose what
they wish for the general public to consume and think. It is much easier to control people that
agree with you than free thinkers that are able to apply their own reason and
view.
Smith is able to tie these concepts to show how, for
example, stereotypes can be formed. It
makes perfect sense that most of us don’t even recognize it because it is in
our consciousness.